Senior Digital Marketing Manager - London or Norwich
Be a crucial member of our organisation as the storyteller of our accomplishments and abilities!
Senior Digital Marketing Manager
London or Norwich
You know great marketing is all about storytelling. Audience attention is earned, not freely given - whether you’re talking about marketing needs or developing a strategy to solve for those needs, compelling storytelling is the foundation for it all. It’s no longer enough to simply show up—brands must craft experiences that engage, delight, and deliver.
You’ll be working for Foolproof, a product design specialist, growing its marketing capability through working closely with Indigo Slate, a Seattle based Marketing powerhouse with deep expertise in marketing for technology brands. Both companies are owned by Zensar, a global technology provider. Regardless of the brand, each remains committed to the power of experience-led design, marketing and engineering.
Key skills:
- Have 5-7 years of professional services in digital marketing consulting or related experience including developing marketing strategies, programs, and initiatives.
- Comfortable with campaign design including messaging strategy, audience segmentation, channel strategy, scheduling, customer journey mapping, lead nurture, reporting, testing and optimization.
- Comfortable with marketing innovation such as personalized marketing, interactive experiences, and new technologies.
- Knowledgeable around marketing automation technologies across the MarTech landscape (email, SEO/SEM, web, marketing stack, etc.).
- Campaign execution and management including paid media management, A/B testing, reporting and analysis, and optimization strategy.
The Senior Marketing Manager is a crucial member of our organization as they will serve as the storyteller of our accomplishments and abilities to attract new clients. As part of this fast-paced, fun team, you will get the chance to work with a team of experts to market to our target clients the value, importance, and impact of working with Foolproof.
In this role, you will be responsible for developing, implementing, and executing strategic marketing plans that benefit Foolproof, attract leads, and convert those leads into clients. You and your team will be tasked with promoting our work and capabilities, generating new leads, converting prospective clients into clients, and driving marketing activities and the marketing team. This role will also be responsible for measuring success of plans and campaigns, managing the marketing budget proficiently, analyzing trends and implementing those that will benefit Foolproof, and working across our teams to build a taskforce of support to assist with these endeavors as well as manage a small team within our marketing department.
We’re looking for someone who is an avid communicator and storyteller, creative in their approach to solving problems, confident in their abilities and experience as well as a team player who motivates and inspires their team. You will be a team leader who is able to see the bigger picture and provide strategic direction to internal teams to achieve our collective goals. Your first thought when it comes to this roles should be, “how will my efforts drive in leads?”.
Your role:
In this role, you will drive the following areas:
Business Development
- Create and deliver project pitches and proposals to internal teams that focus on generating leads.
- Develop strategies that support our sales and client facing teams to drive leads and convert leads to clients.
- Produce techniques and strategies that lead to increased traffic and visitors to our social media platforms, website, and other public-facing assets to capture leads.
- Work with teams, where and when appropriate to support proposals, pitches and other sales efforts.
- Execute and update marketing strategies with fresh and improved ways of driving leads and revenue.
Project Oversight
- Inspire and support the marketing team to translate strategies into cohesive project plans with strong assigned resources, and defined responsibilities.
- Align team with a carefully planned and measured approaches.
- Drive team and tasks to focus on generating leads and conversion.
Marketing team management
- You manage the Europe marketing team (1 FTE) responsible for content locally and working with the practice, sales and corporate marketing to get the job done effectively and efficiently.
Who we are:
Foolproof is a product and service design company. We bring together insight, creativity
and technology to deliver experiences that transform businesses. With studios in the
UK, America, India and South Africa, we operate globally.
We imagine, create and deliver products and services rooted in genuine user needs. We
also partner with our parent company Zensar, a leading digital and technology solutions
provider. Together, we execute digital transformation programmes for major brands.
We're welcoming new talent into the Foolproof fold and want to ensure it’s just as
diverse as the world around us. That's why we want to hear from everyone regardless of
background, identity or ability. Different perspectives make us who we are and our work
a success.
Our values:
https://www.foolproof.co.uk/culture/
Benefits:
When you join us, you’ll gain access to a number of unique benefits including:
- Annual variable bonus.
- 25 days of annual leave (plus bank holidays), which increases with your length of service.
- The option to buy or sell up to three days of annual leave a year.
- Private pension scheme with a salary sacrifice option available.
- Private medical insurance.
- Employee Assistance Programme.
- Life insurance.
- A global benefits and rewards platform.
- Additional benefits with long service.
- Department
- Marketing
- Locations
- London
- Working status
- Hybrid
London
About Foolproof
Foolproof is a digital studio. We bring together insight, creativity and technology to create brands and experiences that transform businesses.
Founded in 2002, we have over 150 design, marketing & technology experts working from studios across the UK, South Africa & India.
To know more about what we do read about our work or our thoughts.
Senior Digital Marketing Manager - London or Norwich
Be a crucial member of our organisation as the storyteller of our accomplishments and abilities!
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