Brand Strategy Director
As part of this fast-paced group, you will get the chance to work with a team of experts to market to our target clients the value, importance, and impact of working with Foolproof.
Hybrid
2-3 days per week in office.
About the job
Foolproof is a Zensar company
At Foolproof, we focus on telling a story where marketing, technology, business, and creativity intersect to solve our clients’ biggest challenges. It’s no longer enough to simply show up—brands must craft experiences that engage, delight, and deliver.
You know great marketing is all about storytelling and behind that great storytelling is metrics to gauge the impact and results of that storytelling. Audience attention is earned, not freely given – and to measure the success of audience attention; companies need an expert to set the pace for a vision, drive it forward, and provide evidence that that attention can be converted into business.
As part of this fast-paced, fun group, you will get the chance to work with a team of experts to market to our target clients the value, importance, and impact of working with Foolproof.
The Global Brand Strategy Director is a crucial member of our organisation and will responsible to:
- Understand brand strategy providing strategic thought leadership on client engagements.
- Demonstrate an intimate understanding of how B2B and B2C target audiences interact with channels (paid, owned and earned touchpoints) as well as technology.
- Be a thought leader and personality in the room to help win new business and grow existing client revenue.
- Be a strong analytical thinker and technology translator with exception research dexterity including experience with research (desk, quantitative and qualitative) and strategy-centric tools such as Global Web Index, MRI, Vivvix (Kantar Ad Intelligence), Statista and Google Trends to uncover data and insights.
- Develop client relationships with senior leadership as a key strategic and business partner.
- Unearth consumer insights and evaluating digital behaviours to creative a compelling advantage for brands.
- Day-to day your role will concentrate on driving brand strategy across key accounts while leading the strategic direction with internal and external teams in relation to the client brand/ portfolio brand development and marketing approach.
- Gain deep and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including a forward looking awareness of emerging threats.
- Develop a nuanced understanding of our clients customers wants, needs and behaviours across the full customer journey.
Your role
In this role you will be responsible for global brand strategy lead responsible for developing strategy and implementing this across B2B (and B2C) clients and prospects across marketing and advertising channels. You will operate as a collaborator with other departments like account, creative and analytics to ensure cohesive and integrated campaigns.
You will also be a team leader managing a team of strategists providing guidance, mentorship and support to ensure high quality work and success.
You will oversee brand strategy, branding, naming, trademarking and brand research and implementation for new business and existing clients globally.
You will have fluency in top and middle funnel strategy to meet client objectives at different funnel stages, articulate reporting findings, insights and recommendations.
We’re looking for someone who provides insight and ideas to demonstrate strategic thinking and creative strengths to compete against the very best and win life changing business. The ideal candidate can run a pitch (before and during) to build and implement a winning idea (red thread) that considers both the interests for the clients and the wellbeing of our people through the process.
The ideal candidate is comfortable analysing data, is an avid communicator and storyteller, creative in their approach to solving problems, and is confident in their abilities and experience. You will be a team player who is able to see the bigger picture and provide strategic direction to internal teams to achieve our collective goals.
In this role, you will drive the following areas:
Agency capability
- Build agency capability for brand strategy, frameworks, templates, methodologies to determine positioning and messaging for new brands, line extensions and portfolio branding.
- Be a thought leader and write agency points of view on brand strategy that will be promoted on our agency website, social media, at events, etc.
- Mentor FTEs/ freelancers to deliver best in class brand strategy work.
- Partners with new business to articulate our brand strategy offering in proposals.
- Strong partnership with creative directors, designer and copywriters to build award-winning solutions.
Client consultancy
- Advise and support clients in implementing new brand strategies across their organisations as it relates to paid media.
- Partner with clients to help them grow their understanding of brand strategy and best practices
- Champion innovative solutions and sell in brand ideas to help clients accelerate business growth
Project oversight
- Inspire and support delivery team leaders to translate statements of work into cohesive project plans, assign resources, and define responsibilities.
- Align clients with a carefully planned and measured approach. Provide positive motivation, guidance, and governance throughout all projects.
Experience
- At least 10-12 years of of professional services brand experience in brand strategy and working for an agency.
- Experience leading teams and client delivery for global Fortune 500 B2B brands.
- Have 5 years of agency to client facing experience as a project leader.
- Comfortable with strategy and campaign design including strategy, tactical plans, audience targeting, channel strategy, channel mix, customer journey mapping and measurement / reporting.
- Campaign execution and management including brand management, A/B testing, reporting and analysis, and optimisation strategy.
Benefits
When you join us, you’ll gain access to a number of unique benefits including:
- Annual variable bonus.
- 25 days of annual leave (plus bank holidays), which increases with your length of service.
- The option to buy or sell up to three days of annual leave a year.
- Private pension scheme with a salary sacrifice option available.
- Private medical insurance.
- Employee Assistance Programme.
- Life insurance.
- A global benefits and rewards platform.
- Additional benefits with long service.
- Locations
- London
- Working status
- Hybrid
London
About Foolproof
Foolproof is a digital studio. We bring together insight, creativity and technology to create brands and experiences that transform businesses.
Founded in 2002, we have over 150 design, marketing & technology experts working from studios across the UK, South Africa & India.
To know more about what we do read about our work or our thoughts.
Brand Strategy Director
As part of this fast-paced group, you will get the chance to work with a team of experts to market to our target clients the value, importance, and impact of working with Foolproof.
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